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Small Biz Buyer
Insights Report 2024

Valuable insights from Contrarian Thinking’s biz-buying community, Live Oak Bank, and others. Everything from community survey data to big-picture sentiment on the SMB economy.

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What's inside...

  • Survey data on buyer activity and goals
  • Insight into buyers' motivations and needs 
  • 4 expert perspectives for buyers to consider
  • Data on SMB pricing, sales, and profit trends
  • Small business economic expectation data
  • Analysis on changes in SMB buying power

Learn about a new generation of business buyers and how they're operating in today’s environment.

Industry
Age of buyers
Hours per week buyers  plan to spend on acquisition efforts
PERSPECTIVES

Thoughts on the market, from industry experts

Codie-Sanchez-1024x1024

Codie Sanchez

CEO of Contrarian Thinking, private equity investor, and SMB media figure
leadership-headshot-mike-mcginley

Mike McGinley

Executive Vice President, Small Business Banking at Live Oak Bank
Chris Petkas

Chris Petkas

General Partner at Contrarian Thinking Capital and leads Commercial AI/ML efforts for the Defense Innovation Unit
Lloyd Silver

Lloyd Silver

Head of Product & Experience at Contrarian Thinking, small business owner and broker
Ready to dive in?

Insights for next-gen

biz buyers, right here.

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